Are you new in Marketing and you want to learn its basic rules and strategies?
Have you got a background in Marketing and you want to enrich your knowledge in modern trends and developments, such as Digital Marketing?
Have you got knowledge and experience on Marketing and you want to specialize on particular sectors of it, such as Industrial Marketing?
This category of books is dedicated to Marketing, as regards to its general rules and strategies as well as to special Marketing issues, covering in many ways the lecture needs of our readers. In fact, each and every Marketing book is a unique study and analysis of Greek and foreign examples and their application on the world of businesses, in order to make it easier for the readers to develop their critical thinking and gain experience.
Αντικείμενο του βιβλίου είναι η ανάλυση δεδομένων και η ανάπτυξη περιγραφικών και προβλεπτικών ποσοτικών υποδειγμάτων και μοντέλων βελτιστοποίησης στον ευρύτερο τομέα της επιχειρησιακής αναλυτικής, του μάρκετινγκ και της διοίκησης αγορών στο διαδίκτυο.
Rosili Publishing House specializes in publishing books with scientific character, which cover the areas of Management, Marketing, Economy, Accounting, as well as Self-improvement and Hygiene. Our books are up to date, quality and comprehensible. They present and connect the scientific knowledge with examples, exercises and case studies.