Creative strategist and energetic pragmatic with humour
Helps organizations to get from good to great with a Rotterdam “action mentality”. Knows how to spark progress in organizations and projects. Even organizations and projects that have not moved from their position in a very long time. By combining ambition with action. Humorous speaker on positioning and internal branding. Relevant background, e.g. at Procter & Gamble and as an independent marketing consultant. Co-author of the books Internal Branding in Practice, the brand as a compass”, “Business Plan On 1 Page – Become more successful with OGSM” and “The Success of Internal Branding – Building and maintaining a strong brand”.