Schaefer David

David H. Schaefer is Professor Emeritus of Business and Marketing at Sacramento City College, where he taught courses in business, marketing, advertising, customer service, and personal finance. He was previously an adjunct faculty member in the College of Business Administration at California State University, Sacramento.

Mr. Schaefer received his BA in Economics from the University of California, Santa Cruz and an MBA from the Harvard Business School. He also interned on the President’s Council of Economic Advisers, working under Chairman Paul McCracken.

Most of Mr. Schaefer's career has been spent in industry-- in marketing, advertising, and general management positions. He started his career in brand management at General Foods Corporation. Subsequently, during his tenure at Foote, Cone & Belding Advertising as vice president and management supervisor, he supervised accounts for the Clorox Corporation, Levi Strauss, and C&H Sugar.
Mr. Schaefer has also applied his marketing skills to a number of small businesses. He founded a retail eyewear business, helped establish an automotive smog inspection service, and managed the marketing of a medical center. More recently he was the director of marketing and business development for Altaireyewear, a division of Vision Service Plan. In all of these positions he was responsible for developing marketing plans, advertising campaigns, and promotional programs.

Mr. Schaefer's wife, Ellen, is also a marketer and the owner of Group Works, conducting qualitative research and facilitating meetings for businesses and non-profit organizations. Both of their daughters are currently in graduate school--one earning an MBA at Vanderbilt Owen Graduate School of Management and the other an MS in Communicative Disorders at San Francisco State University.

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